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Quatrus Branding

Naming and Branding for the QUATRUS company active in the transport sector.

The name comes from the abbreviation of the words QUAlity TRUst and Safety which are the main values that characterize the founder and the quality of the company’s services.

The lettermark in the logo arose from the idea of creating a visual road network with the letters of the Brand, while the dynamics of the company is illustrated by a golden arrow that visually balances the form.

The logo is differentiated from the solutions usually found in conventional transport companies, as Quatrus specializes in fragile objects of special handling.

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