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Selina wines artwork sketch
Selina Mavrodaphne mockup
Selina Moodboard
Selina Mavrodaphne wine
Selina White Dry wine
Selina Rose Dry
Selina Red Dry
Selina Rose colors
Selina Mavrodaphne colors
Selina White Dry colors
Selina Red Dry colors
Συλλογή Selina Greek Wines
Τα κρασιά Σελίνα είναι μια σειρά ελληνικών κρασιών που παράγονται και εμφιαλώνονται από ελληνικές οινοποιίες.
Οι ποικιλίες Κόκκινο, Ροζέ και Λευκό γεννιούνται στο αρχαίο οροπέδιο της Μαντινείας στην Αρκαδία, μια περιοχή γνωστή για την οινοπαραγωγή της από την αρχαιότητα. Ονομαζόταν «πολυάμπελος» (τόπος με πολλούς αμπελώνες) κατά τον Όμηρο.
Η Μαυροδάφνη είναι ένα επιδόρπιο κρασί που πωλείται με την ονομασία Μαυροδάφνη ΠΟΠ (προστατευόμενος τομέας προέλευσης). Διάσημο σε όλο τον κόσμο, η Μαυροδάφνη είναι ένα σκούρο, σχεδόν αδιαφανές γλυκό κρασί από την περιοχή της Αχαΐας. Το όνομα επιλέχθηκε από τον Gustav Clauss, τον ιδρυτή του οινοποιείου Achaia Clauss.
Τα κρασιά πωλούνται αποκλειστικά στις ΗΠΑ από την Athenee Importers. Ιδρύθηκε το 1975 και είναι ο μεγαλύτερος εισαγωγέας και διανομέας εκλεκτού κρασιού, οινοπνευματωδών ποτών και μπύρας από την Ελλάδα και την Κύπρο.
Μας ζητήθηκε να δημιουργήσουμε μια σειρά από ετικέτες για μπουκάλια κρασιού 750ml, 1lt καθώς και αυτοκόλλητα για χάρτινα δοχεία.
Το όνομα Selina είναι μια παραλλαγή του Selene, από την ελληνική λέξη Selēnē (έτσι ονόμαζαν οι αρχαίοι Έλληνες το φεγγάρι). Το όνομα έφερε η ελληνική μυθολογική θεά του φεγγαριού.Το Selina είναι επίσης ένα πολύ δημοφιλές όνομα μεταξύ των Αμερικανών, επομένως είναι ιδανικό για να φέρεις δύο πολιτισμούς μαζί μέσω μιας επωνυμίας κρασιού.
Ένα άλλο στοιχείο που θέλαμε να απεικονίσουμε στην ετικέτα είναι το τραχύ φυσικό τοπίο της χερσονήσου της Πελοποννήσου. Και κανείς δεν θα μπορούσε να προσφέρει καλύτερη περιγραφή από έναν ποιητή:
«Eτούτο το τοπίο είναι σκληρό σαν τη σιωπή,
σφίγγει στον κόρφο του τα πυρωμένα του λιθάρια,
σφίγγει στο φως τις ορφανές ελιές του και τ’ αμπέλια του,
σφίγγει τα δόντια. Δεν υπάρχει νερό. Mονάχα φως.»
-από τη «Ρωμιοσύνη» του Γιάννη Ρίτσου-
Έτσι, το τελικό σχέδιο αποτελείται από γεωμετρικά σχήματα που απεικονίζουν ένα μισό φεγγάρι και έναν βράχο λουσμένο στο φως με ελάχιστα sans-serif γράμματα. Η ετικέτα μπορεί να αναπαραχθεί χρησιμοποιώντας μόνο δύο χρώματα.
Επιπλέον, η έντονη ασπρόμαυρη αντίθεση των μορφών κάνει την ετικέτα άμεσα αναγνωρίσιμη.
