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social1-min
Aluco_BW-min
Aluco_neg-min
Aluco_color-min
social3-min
Aluco_Logo_gradient3 (1)-min
Aluco_render4-min
cards_FINAL-min
Aluco_render2-min
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social2-min
Aluco Branding
«H κουκουβάγια είναι το πιο σοφό από όλα τα πουλιά και όσο περισσότερο βλέπει τόσο λιγότερο μιλάει».
Οι απαιτήσεις για αυτό το έργο ήταν ο σχεδιασμός του λογότυπου και της επωνυμίας για την «ALUCO» μια εταιρεία εμπορίας και υπηρεσιών αλουμινίου, με έδρα τον Πειραιά.
Η ονομασία βασίστηκε στον συνδυασμό των 3 πρώτων γραμμάτων της λέξης ALUminum με τα δύο πρώτα γράμματα της λέξης COmpany που δημιουργούν τη λέξη ALUCO.
Αυτό έγινε σκόπιμα, καθώς αυτός ο συνδυασμός γραμμάτων είναι συνώνυμος με το επιστημονικό όνομα της κουκουβάγιας aluco (στα λατινικά).
Επιπλέον, υπάρχουν βασικές αξίες της εταιρείας που ευθυγραμμίζονται με ορισμένα χαρακτηριστικά αυτού του υπέροχου πουλιού. Για παράδειγμα, στην κλασική εποχή, η κουκουβάγια ήταν το έμβλημα της πόλης της Αθήνας και το ιερό πουλί της θεάς, σύμβολο σοφίας.
