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melitokraso1-min
melitokraso3-min
melitokraso2-min
Υδρόμελι της Sotirale Family
Το 2012, μας ανατέθηκε από το Sotirale Family (βιολογικό λάδι και προϊόντα μελιού στην Ελλάδα) να επανασχεδιάσω τις ετικέτες φιαλών από υδρόμελι (κρασί από μέλι). Ο επανασχεδιασμός ήταν απαραίτητος σε εκείνο το σημείο, επειδή η ετικέτα ήταν πραγματικά γερασμένη και δεν έτυχε καλής υποδοχής από τους πελάτες. Χρησιμοποιούσε φωτογραφίες και γράμματα βυζαντινού στιλ που έκαναν επίσης την ετικέτα δυσανάγνωστη, ακριβή στην εκτύπωση με αποτέλεσμα μια φθηνή εμφάνιση.
Από την άλλη, το προϊόν είναι πραγματικά υψηλής ποιότητας και εξαιρετικής γεύσης. Το μόνο στοιχείο που έπρεπε να παραμείνει αναλλοίωτο ήταν το παλιό κάστρο της Αγίας Παρασκευής, που βρίσκεται στο Μεσοχώρι της Νεάπολης Λακωνίας και θεωρείται τοπικό ορόσημο.
Μια τελευταία απαίτηση που τέθηκε από τον πελάτη ήταν η ετικέτα να έχει μια “παραδοσιακή” εμφάνιση και ότι δεν θα έπρεπε να προχωρήσω σε μια πιο μοντέρνα προσέγγιση.
